Around the same time last year, Steve from Strummerville got in touch with us to look into ways to use SoundCloud for the DIY initiative of the Joe Strummer Foundation For New Music. While Steve and the team started using SoundCloud back at the time, they’ve now rolled out a deeper integration with SoundCloud. Let’s hear what Steve has to say about it.
Hey Steve, tell us what Strummerville is?
Strummerville is a registered charity that aims to create new opportunities for aspiring musicians. Set up by the friends and family of Joe Strummer in the year after his death, we seek to reflect Joe’s unique contribution to the music world by offering support, resources and performance opportunities to artists who would not normally have access to them.
What’s the latest?
We’ve just announced our re-vamped DIY music platform and we’re really excited about our Top 20 DIY Playlist that features bands with the most downloads from the previous week - the response has been amazing. Our DIY pages give new artists an opportunity to be heard for free by a community of people who care about real music.
How did you make use of SoundCloud and what made you decide to go with us?
By fully integrating our DIY music platform with SoundCloud we can now virally promote the 250+ bands & songwriters we are working with (more being added daily).
SoundCloud makes it really easy for fans of our DIY bands to share their favourite tracks on Facebook, Twitter, websites, blogs etc. with each download counting towards our Top 20 Playlist chart. As well as all this the SoundCloud team are an amazing group of people who absolutely love what they do and that’s move music, and that works very well for us.
Thanks, Steve! We’re thrilled to be involved in the project of a legend like Joe.