Did You Know #15: Public Relations
Every Friday we are going to share a new tip that you may not have already known about how to use SoundCloud and in turn we hope this will improve your experience.
Did you know that SoundCloud is great for Public Relations? Rather than sending people to an ugly third-party download site, SoundCloud lets your listeners stream the track immediately — which means that tastemakers trying to listen won’t have to take extra steps to do so. You can also make the track available for download via the player, or a standalone URL.
Here is a quote from Matt Brown, Stay Loose Digital Group:
“SoundCloud is an essential cornerstone of all our PR campaigns. It’s a fantastic platform for sharing music and is adaptable to all our requirements. We use it both as an open promotional channel for our artists - using their embeddable players and album streaming widgets - and as a secure platform for privately-sharing confidential music files. It’s an invaluable resource to us as a digital PR and marketing agency.”
For more information on this please check out our Public Relations 101.