Blog of the Week
This week, we’re talking with Laurent from Pasta Primavera about how the site started, some of his favorite blogs, and how the best way to stand out is by being simple and direct!
Pasta Primavera | http://pastaprima.net
How long have you been blogging, and what made you start?
I started blogging in 2007. I started Pasta Primavera as a means to share what I was listening to with friends who had moved out of state. I never expected other people to start reading the blog, but eventually they did…and that still feels a little crazy cool to this day.
What genres does the site tend to cover? Have you always covered this type of music?
I generally tend to listen to a blog about indie rock, electronic pop, new wave, hip hop, garage, punk, etc.
How do you find the music you blog about and what makes you pick something to post?
The music I blog about comes to me in visions mostly, but in the conscious world I tend to pick up on music from friends, emails, and, of course, other blogs. Some of my favorites being The Road Goes Ever On., Salad Fork, Flashlight Tag, No Modest Bear, All Everyone United, Stadiums And Shrines, Head Underwater, Smoke Don’t Smoke, Bmore Musically Informed, Weekly Tape Deck, and Gorilla Vs. Bear.
When did you start using SoundCloud, and how has it helped you curate the music you post about?
I started using SoundCloud about a year and half ago mainly so I could have an easy way to put up streaming music that artists didn’t want available for download yet. Since then, the dropbox feature has been a great way to get new music from all over. I’ve also really started getting into following other SoundCloud members (paired with the Raindrop App - its pretty awesome). That’s a great way to keep up on certain artists, labels, and PR companies.
If someone’s interested in sending you some music to review, how do you prefer getting submissions? What are some “Do” and “Don’t”s for people to keep in mind?
Most blogs, including Pasta Primavera, are just run by one person (sometimes more), and most of these people are either in school or have a day job. We’re just regular folks…who happen to get between 150-300 emails a day. It can be a bit overwhelming. The emails from bands that truly get the most attention from me are the ones that are the simplest and most direct. They usually go something along the likes of “Hey my names Joe Cool. I’m in the band Cooler than Cool from Cooltown, USA. We play something along the lines of rock music. We’ve just released an EP and you can stream and download it on our bandcamp page http://coolerthancool.bandcamp.com or SoundCloud page http://soundcloud.com/coolerthancool . If you want to know a little more about the band check out our bio on our myspace page: http://myspace.com/coolerthancoolband . If you have any other questions please hit me back. Thanks! Sincerely, Joe Cool”
Those types of emails almost always get a click and a listen from me. I don’t need to be sold on it, so there’s no need for a sales pitch. Just make the music available quickly and easily.
What are some songs that you’re currently playing non-stop?
Any last words?
Last words???? Oh noes!! Doc how long do I have???? No seriously, I just like to say that ever since I started Pasta Primavera its been such a rewarding experience - mainly because of all the seriously talented community of people (musicians, artists, bloggers, labels) that I have become a part of. Its inspiring and more importantly its loads of fun.