Indie rock ‘n rollers Metric have gone all out with their SoundCloud use in their recent campaign for the release of Synthetica…
Their first single was unveiled via an interactive promo using a SoundCloud player, their second single was delivered to fans in a private player with downloads enabled, the album was unveiled via an interactive promo using a SoundCloud app, they even released an album scavenger hunt and a lyrics drag & drop app, and then they turned their SoundCloud players public and gave embeds to Pitchfork, Spin and more.
The music portion of their website streams every song the band has ever done, too, all through SoundCloud. They’re about to crack 1 million streams.
Hats off to Metric, showing us how it’s done.